ABC has today issued two new Digital Publications certificates for The Times and The Sunday Times. The new certificates are the first to feature Publication Active Views (PAVs) as the mandatory metricfor Newspapers. PAV figures measure the number of copies of a publication actively opened by an individual using a particular device, and will appear in today’s Multi-Platform Report, as well as ABC’s proprietary data tool, QuickView.
ABC launched new Publication Active View metrics for Digital Publications earlier this year to allow publishers to measure digital usage more comprehensively and deliver increased accountability for this sector. The new metrics were agreed by advertisers, agencies and media owners to build on existing circulation metrics for digital publications announced in 2012.
Paul Hayes, Managing Director of News UK Commercial said: “The development of this new measurement tool, which keeps pace with the way content is delivered and engaged with, is crucial to the industry. ABC has moved quickly to respond to these needs, and we are delighted to be the first media brand to release PAV figures which highlight the high levels of engagement amongst our tablet audience.”
Charlotte Tice, Head of Publishing, Mindshare comments: “In this constantly evolving and multi-platform market, it is crucial for media buyers to have industry-agreed data at their fingertips. ABC has developed an innovative range of metrics for digital publications, which allows media owners to showcase their brand reach and gives the industry greater transparency for this emerging sector.”
Jan Pitt, Group Executive Director, ABC comments: "ABC’s ongoing programme of innovations has developed a series of metrics which demonstrates activity and circulation across digital publications. We expect many more publishers to follow News UK’s lead in delivering buyers industry standard audited figures for activity as this is established as the mandatory metric for digital publications in the newspaper market.”